Girls quit sports at twice the rate of boys. To help we created GoalKeepers, a mentorship program that helps girls set goals and keep them. We launched the campaign with the global rallying cry, Care. Don't Care. to empower girls to Care about their goals and Don't Care about anything that gets in their way.
Produced at Commonwealth//McCann
Role: Art Director
Girls quit sports at twice the rate of boys. To help we created GoalKeepers, a mentorship program
that helps girls set goals and keep them. We launched the campaign with the global rallying cry, Care. Don't Care.
to empower girls to Care about their goals and Don't Care about anything that gets in their way.
