The average person makes more than 35,000 decisions a day — leading to decision fatigue and information overload.
To launch Freshly's first-ever integrated TV campaign, we tapped into the shared frustration of answering the daily dilemma — What's For Dinner?
We took a light-hearted and humorous approach to position Freshly as the effortless solution to everyone’s least favorite question, showing that while life can be overwhelming, mealtime doesn't have to be.
PRODUCED AT Freshly
Role: Associate Creative DirectoR, Brand
